Mick is a highly accomplished and experienced digital marketing professional with a successful track record for over a decade. He has helped startups evolve into successful business enterprises, and improve their digital marketing efforts through advanced sales techniques.
Mick will teach you how to become successful in any highly competitive online industry in any region of the world. If you want to know how to build a successful online business, visit mick’s website at www.profitcopilot.com/blog
1. What would you like readers to know about you and your work?
I’m a lone parent – which is the sole reason I started a home business, to make sure I’m always around for my son.
Shortly after he was born I left a lucrative digital marketing career in the corporate sector, and decided to focus on and monetize my hobby website, and take on the occasional freelance client.
It was terrifying at times… going it alone without the illusion of security that a ‘job’ can bring.
It’s a comforting idea, but still an illusion. And yep, I struggled for a while, but eventually it was worth it.
Since then I’ve created around 30 niche websites, and document my experiments on Profit Copilot – both the stuff that work out great, and the stuff that fails, so other home based businesses can benefit.
2. What is your advice to start ups who want to increase their online presence and gain more clients?
Buy them. Organic traffic is great if you’re prepared to wait for it, but realistically there are too many variables to for it to be dependable, consistent and predictable.
A solid advertising campaign is without a doubt the best way to reach new prospects, but that’s only half the battle. You then have to convert them into customers.
Once you know exactly who you’re speaking to, speak directly to them. Know their fears, hopes and dreams. All this information is freely available to you if you’re prepared to do the digging on Facebook, Amazon and Google Keywords Tool.
Just Facebook alone, the Audience Insights tool, is an amazing resource for small businesses… Not just as an advertising platform, but to find out deeper info about your ideal customers.
3. Is there anything in particular about digital marketing that you wish more people knew?
List building. It’s probably the most valuable resource you’ll have for your business.
A segmented email list, split into prospects and buyers allows you to have a different conversation with each, depending on their placement in your sales funnel.
It also provides you with instant traffic on tap, anytime you like, as often as you like.
4. What are some common mistakes you see businesses making with their websites?
I see a lot of businesses using poor sales copy… you know when you walk into a store and a salesperson immediately jumps out and starts bugging you… so you get annoyed and go to a competitor?
A lot of sites come across like that. They’re over the top salesy… and have a whiff of desperation.
OK, so to remedy that, I understand most small or home based businesses don’t want to shell out $10,000 for a professional copywriter… I mean even a barely proficient one can cost a couple of grand, I get it. Learning how to write persuasive copy can take years to master, it seems complicated and confusing.
So writing decent sales copy goes to the back of the queue, something to worry about for another day.
But what most small businesses owners probably haven’t been told is, you don’t need to read dozens of books to get results. In fact, you can get a whole heap of ‘done for you’, proven ready-made templates and battle-tested frameworks, for free on my mailing list.
5. What are some of your own best practices?
In everything I’m doing emails, product creation, blog posts, vlogs, atď. whatever it might be, I’m always thinking about the next two steps ahead of where I am right now… how easily one thing should slide into the next and how what comes in the future might influence me today.
It’s looking at the overall sequence and making sure everything you do has a reason, a purpose and is guiding you towards an ultimate goal.
And, on some level, especially where product creation is concerned, it’s like building a small ecosystem.
You can see this played out by brands like Apple… hey do you have an iPhone? Well cool, wouldn’t this free music app just make it even better… Oh, since you’ve got the app how would you like a near endless supply on music on demand… Welcome to iTunes.
6. Any tips for achieving success online?
The ‘right’ mindset; but this isn’t anything like you’ve heard before because the ‘right’ mindset doesn’t sell books or information products. There’s no profit in the ‘right’ mindset.
Most of the motivational books have neglected to tell you something about success.
They repeat the same mantras; have a positive attitude and work hard.
Well, neither of those things exclusively help you to deal with the realities of running a business.
In business you have to deal with predators… sharks, and sometimes malicious customers.
These things will knock a positive attitude, if it’s fake. And these books only teach you how to fake it.
But a genuine positive attitude comes confidence in what you do.
That comes from being good at what you do.
You get good at what you do through practice.
Now you’ve got an authentic positive attitude, and one that’s able to predict and quickly move on from short term setbacks.