The basic aim of every internet marketer is to be found on the search engine when his or her niche/keyword is searched. This means visibility is germane to every marketer’s online success. A very good way of ensuring your online survival this year is by making good use of search engine optimization (SEO) to help boost traffic to your website or blog. One of the best ways to achieve this is by article/content marketing. Article marketing is writing many articles on your particular niche with hyperlink on certain keywords within the article that links back to a page on your website. This is considered to be very effective as this ensures that the article is placed in the hands of those that need it, thereby your business is placed before them as well. To make this more effective, it is better to identify those article directories with high page rank (PR) as this will give more exposure to the article. In essence, it is not compulsory to submit to all article directories but to the best of them. Creating valuable content consistently gives your site an assertive authority in your niche which allows more patronage from both corporate and individual clients.
Your ability to select relevant keywords and valuable related contents to those keywords is crucial to building solid SEO techniques. Before now, factors like keyword placements and density likewise the number of times a keyword was used to link to that page were part of the parameters that determines the search engine optimization. Then it was easy for a page that is well optimized even though it had nothing to do with a keyword to be ranked among the first three which today is no longer feasible as they are often ignored by search engines.
Then it means that a good internet marketing techniques must consist of relevant keyword, a website that loads quickly, shared valuable contents, quality images and back links from authority websites.
Social media marketing is another viable way of surviving as an internet marketing this year if the potentials are fully tapped into. Social media has gone beyond just staying in touch with old friends and business partners but rather a way to fuse SEO and content marketing together.
Contents are becoming more shared nowadays through social media sites like Facebook, twitter, Pinterest, Google+ as people are more likely to trust contents shared from people they know, thereby giving a social media share a rating of about 4 star. One of the best way to really maximize social media is by creating a community of friends by genuine interaction with your fans. Be accessible to them and answer their questions promptly. Be professional in your interaction with them.
Having done all, then build your confidence with the changing technology. You must be confident working online with your computer doing online research to find solutions to several problems. If you are able to build your confidence in this wise, your learning curve becomes a bit easier. So do not be afraid if you want to make a living online, find a way of marrying your confidence, technology and system together and you will survive it.