Image Optometry is the most affordable eye care chain in BC and the largest on-line optical store on earth. Unlike others, Image Optometry let you try glasses and contacts before you buy! Visit image.ca to learn more about Image Optometry.
1. Who is Alan Boyco?
I am a chronic workaholic that enjoys a lot of sports and other athletic endeavors. I’m more interested in the business of eye care than other aspects of it. I try to predict where the eye trend is going, and if I don’t like where it’s going, redirect where it’s going. My favorite hockey team is the Canucks, and I know what great guys they are behind the scene – I even sponsor them! When I grew up, I cheered the Edmonton Oilers, and they’re my favorite team if they’re not playing the Canucks.
2. How did Image Optometry first get started as a company?
As a company, it began as a chain of optical stores that didn’t have any eye doctors, and it was called Image Optical. Al Blaise purchased a chain of optical stores that were pretty successful. He owned the rights to a couple of brands, so anyone that wanted to buy specific contact lens brand had to buy it through him. When I came in, there were already major optometry players such as Lens Crafter and Pearl Vision, and Al Blaise didn’t want to join them. I bought the chain from Al because I wanted to zone in on major shopping centers, and the Image Optical name was well known throughout BC. After my purchase, I rebranded the chain, and it became Image Optometry.
3. What inspired you to offer financing services to assist people?
My profession inspired me to take over the work. I was genuinely interested in the business of eye care and kept on opening clinics. After opening 8 – 9 clinics, I convinced Al Blaise to sell his chains. Once I owned Image Optical, all the major shopping malls wanted my store in their malls.
4. What makes Image Optometry a unique company?
We are the only optometry chain in Canada that provides a free pair of glasses with every eye exam. Nobody does that in the country. The glasses that we give people can retail upwards of $150. We have tremendous buying power, so we can use frames as loss leaders to bring people in to get their eye exams.
5. Where do you see Image Optometry in 5 year time?
Our crazy low prices will beat the competition, and the eye exam itself will keep people coming back. Once people see what a real comprehensive eye exam from a doctor is like, people will not stand for five minutes eye exams anymore. We have no motivation to rush through an eye exam, and will do the job right every time. If you go to most of our competitors, these doctors only get revenue from eye exams, so they’re going to rush your exam and things will get missed.